How a Marketing Strategist Uses Twitter



I’ve been on Twitter now for at least 18 months.  Maybe it’s been two years.  I know ther was a period of time where opened an account sometime in 2007 and thought “HUH?!”  But then about six months into it, I was getting the hang of how it worked and how to really make sense out of it.

I’d talked so much about it, written a few articles and read more than a few articles on the topic and basically felt that I was done writing and commenting on Twitter.  Yet, I see that there are still more new people getting on board for whom it’s all new.

So, I’m going to do a quick roundup of twitter how-to’s, why-to’s and other miscellaneous things you might want to know or use. 

Who should use Twitter?

If you want to be in busines over the next 20 years, you need to know and understand what 20-year-olds are doing with technology today.  It’s Twitter today and it will be something else tomorrow.  All business owners should have a working knowledge of at least Twitter, Facebook and LinkedIn.  ALL marketing and sales people should have Twitter, Facebook and LinkedIn accounts.  If you intend to get a job, buy something or sell something – you need to have an understanding of the tool.  If you choose not to participate, that is perfectly fine.  Make it a choice based on ROI or strategy, but not ignorance.

What I learned from and about Twitter

  1. Open an account in your full name.  You should be building a personal brand and you should have an account in your name.  I wish I had done that.  I opened my first account with my blog name “strategystew” and then a second with my subscription site name “DIYMarketers.”  Starting with your own name will give you the most flexibility and you can always open up more accounts for other brands that you want to “promote.”
  2. Tweet about what you’re reading.  I was confused about answering the question “What are you doing?”  At first I thought, who cares if I’m having a cup of coffee?  But then I realized that I was reading cool stuff and thinking about it — these are the things you want to post on twitter.
  3. It’s a digital billboard.  While Twitter is a micro-blog, it’s also a digital billboard.  Each tweet is indexed by Google so use those 140 characters well.  Brand yourself with your tweets, post resourceful and useful articles that people will see and reference. 
  4. Don’t SPAM on Twitter.  If you want Twitter to be an effective strategy – please don’t ask people to buy stuff.  Don’t tweet links where you are asking for money.  No one likes that.  People who want to buy things are searching eBay and people who want to read things are on Twitter.
  5. Interconnect your Twitter, LinkedIn and Facebook .  People are always asking me how I have time for all of this.  I don’t.  I have all these account connected so that when I post on one, it posts to all the rest.  This is a time saver.  If you have a WordPress blog, there are plugins that will publish a link to Twitter of your latest blog post. 

That’s all for now, tweeties.  Hope this helps and I hope I’ll find you on Twitter. 

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